An initiative of Volkswagen, The Fun Theory proposes that “something as simple as fun is the easiest way to change people’s behavior for the better.” The idea might be tongue-in-cheek social marketing from the car company, but their videos like “Piano Staircase” should be giving the public health world pause. In the German experiment, reportedly, 66% more people chose to take the musical stairs over the escalator.
The Fun Theory has also given awards to the ideas and inventions that help prove the fun theory – that fun is the easiest way to change people’s behavior for the better. We love the award entries like the Pinball Exercise Machine and Fighting Germs with Fun for showing us how a little fun can be applied to serious problems like obesity and flu control – and for reminding us that healthy behaviors can be fun, too.
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