On Monday, September 27th, the US Senate took an important step toward ensuring that government publications, forms, and documents are written in a way that everyone can understand by passing the Plain Writing Act of 2010. The Plain Writing Act requires the federal government to write new publications, forms, and publicly distributed documents in a [...]
September 2010
Plain Writing – required by law!
By Sarah | September 30, 2010Building a Better Pill Bottle
By Sarah | September 21, 2010In a fascinating blog post on healthspottr.com, David Rose talks about how packaging can influence health behavior. He gives us a few examples, like the circular bubble pack dispenser introduced in the 1960s to help women remember to take their birth control pills. Or toothbrush bristles that change colors when it’s time for a new [...]
X-treme Baby Carrots
By Sarah | September 15, 2010Can using marketing strategies from the multi-billion dollar snack food industry get kids to eat their vegetables? That’s what 50 U.S. carrot growers—and many parents and public health professionals—will be watching carefully over the next year. On September 3rd new flashy packaging was unveiled for snack-sized baby carrots. They carry the slogan “eat ‘em like [...]
Making Public Health… Sexy?
By Sarah | September 3, 2010David Tuller, coordinator for public health and journalism at the UC Berkeley (Go Bears!) School of Public Health and the Graduate School of Journalism, points out the need for better public health branding in the wake of the health care reform bill: Beyond ensuring access to insurance, the new legislation incorporates an expansive view of health [...]
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