Nutrition experts recommend eating a variety of colorful foods as part of a healthy diet. But the natural colors of the produce section often compete with the artificial colors of the junk food aisle.
Artist Tattfoo designed a public art project to highlight the beautiful colors found in foods we should be eating regularly. After taking photos at his local farmer’s market, Tattfoo used the eyedropper tool in Photoshop to choose 88 colors that best represented 88 fruits and vegetables. He called the project the Nature Matching System.
The strength and accessibility of the project is showcased through a variety of media. Schoolchildren in New York City helped paint panels for a large scale mural installation. Those who won’t see the murals can download the screen saver, or print out the placemat or coloring books at home. Tattfoo also created fruit stickers he sometimes places on produce at supermarkets as a guerrilla art installation.
The Nature Matching System is visually appealing and has a straightforward message – showcasing how art and design can be an asset to health communication.
Do you know of other public art projects that promote health communication? Share them in the comments!