Before we give our highlights from Day Two of the Digital Health Communication Extravaganza, let’s add our voice to the chorus of attendees who were provoked by Sekou Andrews’ performative speech that closed Day One! Deeply touching (and amusing!), it was a superb example of using storytelling to talk about complex problems and solutions — [...]
Social Marketing
Day Two of Innovation at DHCX
By Sarah | February 21, 2012The Digital Health Communication Extravaganza: A “Must” for 2012
By Kimber | December 21, 2011Press ‘play’ on the Digital Health Communication Extravaganza’s (DHCX) promotional video, and the words “get ready for a deep dive into the digital age of health communication” flash across the screen to a pulsing bass line. If you haven’t heard about this brand-new conference, allow us to fill you in… and what better time, as [...]
Follow us on Twitter @CommunicateHlth
By Sarah | October 7, 2010Check out the #healthlit discussion on Twitter and see how others are working to improve health literacy. //
Volkswagen Uses “The Fun Theory” to Promote Behavior Change
By Xanthi | August 4, 2010An initiative of Volkswagen, The Fun Theory proposes that “something as simple as fun is the easiest way to change people’s behavior for the better.” The idea might be tongue-in-cheek social marketing from the car company, but their videos like “Piano Staircase” should be giving the public health world pause. In the German experiment, [...]
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