Design thinking puts an emphasis on empathy (which is why we love it so much!). When you start with empathy, you can gain insight to your user’s world. This unveils potential usability or design problems and lets you create a product with a great user experience. Design thinking is a problem-solving methodology for human-centered innovations, [...]
Tag Archives: user-centered design
Design Thinking
By Huijuan Wu | March 13, 2013Inspiration and Innovation at UPA Boston’s 11th Annual Usability & User Experience Conference
By Sarah | May 10, 2012How can organizations better involve clients in the design process? Are formal written reports the best way to communicate usability test findings? How can we engage new users in mobile and Web-based games for behavior change? These were a few of the questions that were explored at the 2012 UPA Boston Conference. UPA 2012 allowed [...]
Day Two of Innovation at DHCX
By Sarah | February 21, 2012Before we give our highlights from Day Two of the Digital Health Communication Extravaganza, let’s add our voice to the chorus of attendees who were provoked by Sekou Andrews’ performative speech that closed Day One! Deeply touching (and amusing!), it was a superb example of using storytelling to talk about complex problems and solutions — [...]
The Social Life of Health Information
By Amy | June 14, 2011The report from Susannah Fox at the Pew Internet & American Life Project, The Social Life of Health Information, 2011, is a treasure trove of data for public health and health communication professionals. The report investigates the online health-seeking behaviors of adults in the U.S. There are a number of items in the report that [...]
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