Here at We ❤️ Health Literacy Headquarters, we’re always excited to see how other organizations approach writing for equity and inclusion. That’s why we’re so excited to see this new resource from the FrameWorks Institute: Communicating Now: Framing for Health Equity, a toolkit to help community-based and public health organizations communicate effectively about eliminating health disparities.
Especially during these, shall we say… challenging times for public health professionals and initiatives, having this type of resource makes our jobs as health communicators just a little bit easier. This resource is organized by “When you need to…” scenarios that reflect real situations our colleagues face day-to-day. Not only that, but there is explicit reference to systemic racism and how discrimination impacts health outcomes, which is particularly refreshing in today’s crusade against “DEI” and the ever-growing list of polarizing words in research, proposals, and consumer materials.
Some of our favorite features of the Communicating Now framework are:
- “Why this matters for health equity” callouts that clearly explain how each recommended tactic can support a broader goal of addressing health equity
- “Grab-and-go language” that equips professionals with phrasing they can use immediately
- Step-by-step examples to guide developing tailored communication materials
- Tangible do and don’t examples to help everyone — no matter their communication expertise — successfully apply the guidance and avoid common pitfalls
Bottom line: Working to achieve health equity is a key component of public health, and it’s not going anywhere ❤️. The Communicating Now toolkit is a great resource to add to your toolbox — we hope you’ll check it out and share with your networks!
Copy/paste to share on social (and tag us!): This week, CommunicateHealth is chatting about the FrameWorks Institute’s Communicating Now toolkit. If you haven’t heard about it yet, it’s a fantastic resource for #PublicHealth communicators that’s focused on health equity. Learn more: https://communicatehealth.com/wehearthealthliteracy/things-we-heart-frameworks-institutes-communicating-now-toolkit/ #HealthComm #HealthCommunication #HealthLiteracy #HealthEquity
Browse recent posts